conversation + persuasion = conversuasion™


It’s true. Word-of-mouth marketing can be the most effective form of communication. And today with the importance, and ubiquity, of social media, it is more important than ever.

Consumers have always talked about the products, goods and services they buy. If passionate about a brand, they might even persuade their friends to try as well. Now with social media most people look for experiences and recommendations before buying, then rate, opine and share their thoughts. And so on. "Conversuasion" is that nexus where the art of conversation meets the power of persuasion.

Informed Instinct is a marketing consultancy focused on helping clients create and extend their brand strategies by developing engaging marketing solutions. Let's get the Conversuasion started.